Unbelievable Offer: Ather Energy Shocks the Market with a Whopping ₹20,000 Discount on Ather 450s!
In a surprising move that has left the electric scooter market astir, Ather Energy has just dropped a bombshell by announcing a jaw-dropping discount of ₹20,000 on their flagship Ather 450s. The news broke out on Twitter, sending shockwaves through the community, but a quick verification on their website confirmed the staggering price drop. The Ather 450s, previously priced at ₹130,000, is now available at an unbeatable ₹1.1 lakh.
Pongal Fiesta: A Festival Bonanza or a Strategic Sales Move?
One possible reason behind this unexpected price cut could be the upcoming festival season, with Pongal just around the corner. Ather Energy might be aiming to capitalize on the festive spirit, strategically dropping prices to attract more buyers during this celebratory period. However, there might be another player in the game that influenced this decision – Ola Electric.
Sales Showdown: Ather vs Ola – The Battle of Discounts
Ola Electric, a major competitor in the electric scooter market, recently slashed the price of their Ola S1X by ₹20,000, bringing it down to ₹110,000. Speculations arise that Ather Energy, not wanting to be left behind in the sales race, has played their trump card with an equal ₹20,000 reduction on the Ather 450s. This move aims to maintain their top position in sales figures and stay ahead in the fiercely competitive market.
Unveiling the Ather 450s: Power, Style, and Unmatched Premiumness
Now, let’s take a closer look at the Ather 450s. Sporting a 3.3 kW PMS motor with a peak power of 5.4 kW, this electric scooter zooms to a top speed of 90 km/h. Powered by a robust 2.9 kW lithium-ion battery pack, it boasts a certified range of 115 km and a real-world range of 90 km. While the charging time may be a tad longer at 7 hours, Ather Energy has not compromised on the premium features. With disc brakes and alloy wheels, the 450s maintains its luxurious appeal without sacrificing quality.
The Ola S1X Challenge: Ather 450s Holds Its Ground
Comparing it with the Ola S1X, which is equipped with a 2.7 kW BLC Hub motor and a peak power of 6 kW, both scooters share a top speed of 90 km/h. However, the devil is in the details – Ather 450s, with its disc brakes and alloy wheels, maintains a higher level of sophistication, refusing to compromise on the premium feel to cut costs.
In conclusion, Ather Energy’s surprising move has set the stage for an intense battle in the electric scooter market. With the festival season and the competitive pricing war, it’s an exciting time for enthusiasts and buyers alike. Grab your helmets, the electric scooter showdown is on!